Chris TaitI do qualitative UX research that changes what teams build.
Most recently I led digital UX research at Ford Pro. The work below shows how I frame a question, choose a method, and get a team to act on what they hear.
Case studies
Stopping a feature that wouldn't have worked
Ford Pro onboarding. Idea to tested prototype in two weeks, and a roadmap pivot credited with saving about $250,000.
A survey spike, and the organizational gap behind it
Ford Pro billing and payments. A survey spike traced back to a customer migration design gap, and led to new coordination between two business units.
Signed in, but still being sold to
Ford Pro authenticated experience. Over 50 research sessions documented why a sales-and-marketing site was failing signed-in customers.
Case studies are password protected. To request access, email chris@taitenterprises.com.
What colleagues say
“…one of the first people in our group to experiment with AI…”
UX Researcher and Designer, Ford Pro research team
“…consistently takes initiative and keeps people informed and engaged.”
Principal Experience Researcher, Ford Digital
About
I came to research through journalism, which is where I learned to interview people, listen for what they don't say first, and write findings that busy people will read. I hold an NN/g UX Master Certificate and am a Certified ScrumMaster.
I work mainly in qualitative and mixed-methods research, and I look for the point where a finding turns into a decision.